In February 2018, we launched our craft gin followed by our potato vodka and sold 24,000 bottles in our first year. We have won numerous blind tasting competitions in Las Vegas, Hong Kong and the UK. In 2019 we secured a three-year distribution deal for Hong Kong, Australia and New Zealand and gathered the attention of BBC’S Radio One’s Chris Stark who travelled to Muff and featured us on their show.
We believe it is an exciting time to enter into this market now. The Asia Pacific spirit sector is projected to have a compound annual growth rate of 5.4%, according to research from GlobalData. The craft spirits market globally is expected to reach USD 80.43 billion by 2025, according to a new report by Grand View Research, Inc. To continue building on our international success, we're launching an investment round via crowdfunding.